I just very happily came across Zara.com's recently added street style section People! A very cool collection of customer submitted style shots featuring at least two of Zara's pieces. It's one of those great ideas that seem so obvious given the massive popularity of street style photography, that I am surprised we haven't seen more major brands trying this. It is such a fantastic showcase of Zara's clothes and is far more engaging than your traditional lookbook/catalogue. The spring/summer photo collection is wrapped but I will definitely be checking back in a few months for the fall submissions.
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